Groundcycle
A refreshed site for a growing composting business
Groundcycle has been New York City’s answer to composting since 2020, when founder Vivian Lin launched the company to tackle organic waste during the pandemic. With nearly a million pounds of compost managed to date, Groundcycle continues to lead the city’s composting movement, transforming organic waste into lasting community value. We partnered with their team to refresh their brand identity and redesign their website to better reflect their growth and mission.
Impact
Over several months, we reimagined the site architecture, streamlined user flows, and developed cohesive brand guidelines aligned with Groundcycle’s values. The new Webflow-based site creates a more intuitive, customized experience for users and launched during Earth Month (April) as a nod to the company’s devotion to sustainability.
SERVICES
Brand Refinement
Logo Refresh
Website Re-design + Development
DURATION
Seven Months
2025 Prism Collective. All Rights Reserved.
Prism
Groundcycle
A refreshed site for a growing composting business
Groundcycle has been New York City’s answer to composting since 2020, when founder Vivian Lin launched the company to tackle organic waste during the pandemic. With nearly a million pounds of compost managed to date, Groundcycle continues to lead the city’s composting movement, transforming organic waste into lasting community value. We partnered with their team to refresh their brand identity and redesign their website to better reflect their growth and mission.
Impact
Over several months, we reimagined the site architecture, streamlined user flows, and developed cohesive brand guidelines aligned with Groundcycle’s values. The new Webflow-based site creates a more intuitive, customized experience for users and launched during Earth Month (April) as a nod to the company’s devotion to sustainability.
SERVICES
Brand Refinement
Logo Refresh
Website Re-design + Development
DURATION
Seven Months
2025 Prism Collective. All Rights Reserved.
Groundcycle
A refreshed site for a growing composting business
Groundcycle has been New York City’s answer to composting since 2020, when founder Vivian Lin launched the company to tackle organic waste during the pandemic. With nearly a million pounds of compost managed to date, Groundcycle continues to lead the city’s composting movement, transforming organic waste into lasting community value. We partnered with their team to refresh their brand identity and redesign their website to better reflect their growth and mission.
Impact
Over several months, we reimagined the site architecture, streamlined user flows, and developed cohesive brand guidelines aligned with Groundcycle’s values. The new Webflow-based site creates a more intuitive, customized experience for users and launched during Earth Month (April) as a nod to the company’s devotion to sustainability.
SERVICES
Brand Refinement
Logo Refresh
Website Re-design + Development
DURATION
Seven Months
2025 Prism Collective. All Rights Reserved.